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Marketing

Marketing

Roger Kerin
Marketing

Marketing

Kerin
Marketing

Marketing

Steven Hartley
Business Communication

Business Communication

Barbara G. Shwom
Marketing

Marketing

William Rudelius
Global Business Today

Global Business Today

Charles W. L. Hill
The Survey Research Handbook

The Survey Research Handbook

Pamela L. Alreck
Pricing Strategies

Pricing Strategies

Robert M. Schindler
International Management

International Management

Helen Deresky
Marketing

Marketing

Eric N. Berkowitz
Canadian Organizational Behaviour

Canadian Organizational Behaviour

Steven Lattimore McShane
Marketing Research

Marketing Research

Joseph F. Hair


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