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Competitive Strategy for Media Firms

Competitive Strategy for Media Firms

Sylvia M. Chan-Olmsted
Brand Portfolio Strategy

Brand Portfolio Strategy

David A. Aaker
Global Brand Strategy

Global Brand Strategy

Sicco Van Gelder
Review of Marketing Research

Review of Marketing Research

Naresh K. Malhotra
New Perspectives in Luxury Branding

New Perspectives in Luxury Branding

Emerald Group Publishing Limited
Strategic Brand Management

Strategic Brand Management

Richard Rosenbaum-Elliott
Business

Business

William Pride


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