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 Re inventing the Brand

Re inventing the Brand

Jean-Noël Kapferer
Advertising

Advertising

Tony Yeshin
Flux

Flux

David Soberman
Build a Brand in 30 Days

Build a Brand in 30 Days

Simon Middleton
The Marketing Book

The Marketing Book

Michael J. Baker
Contemporary Brand Management

Contemporary Brand Management

Johny K. Johansson
Consumer Behaviour

Consumer Behaviour

Robert East
Consumer Behaviour

Consumer Behaviour

Leon Schiffman
Branding Demystified

Branding Demystified

Harsh V Verma


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