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Brand Failures

Brand Failures

Matt Haig
Brand Immortality

Brand Immortality

Hamish Pringle
Contemporary Brand Management

Contemporary Brand Management

Johny K. Johansson
Branding For Dummies

Branding For Dummies

Bill Chiaravalle
Branding TV

Branding TV

Walter McDowell
Brand Stretch

Brand Stretch

David Taylor
Perspectives on Branding

Perspectives on Branding

David D. Busch
Flux

Flux

David Soberman
Hospitality Branding

Hospitality Branding

Chekitan Dev
Strategic Marketing

Strategic Marketing

David W. Cravens
Brand Management

Brand Management

Harsh V. Verma
Consumer Behaviour

Consumer Behaviour

Robert East
Brand Management

Brand Management

Y. L. R. Moorthi


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