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Brand Failures

Brand Failures

Matt Haig
Business

Business

William Pride
Brand Immortality

Brand Immortality

Hamish Pringle
Contemporary Brand Management

Contemporary Brand Management

Johny K. Johansson
Problems in Marketing

Problems in Marketing

Luiz Moutinho
Brands

Brands

S. Hart
Strategic Brand Management

Strategic Brand Management

Richard Rosenbaum-Elliott
Media Product Portfolios

Media Product Portfolios

Robert G. Picard
Creating Powerful Brands

Creating Powerful Brands

Leslie de Chernatony


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