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Building Better Brands

Building Better Brands

Scott Lerman
Global Brand Strategy

Global Brand Strategy

Sicco Van Gelder
Brand Strategy

Brand Strategy

John M. Murphy
Retail Management

Retail Management

S.C. Bhatia
Destination Brands

Destination Brands

Nigel Morgan
Key Concepts in Marketing

Key Concepts in Marketing

Jonathan Sutherland
Brand Champions

Brand Champions

I. Buckingham
Brand Enigma

Brand Enigma

Duncan Bruce


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