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Brand Strategy

Brand Strategy

John M. Murphy
Strategic Marketing

Strategic Marketing

Douglas West
Ecommerce

Ecommerce

Robert T. Plant
Strategic Brand Management

Strategic Brand Management

Richard H. Elliott
Strategic Brand Management

Strategic Brand Management

Richard Rosenbaum-Elliott
B2B Brand Management

B2B Brand Management

Philip Kotler
Branded Entertainment

Branded Entertainment

Jean-Marc Lehu
Brand Meaning

Brand Meaning

Mark Batey
Brand Positioning

Brand Positioning

Subroto Sengupta
The Future of Branding

The Future of Branding

Rajendra K. Srivastava
Creating Powerful Brands

Creating Powerful Brands

Leslie de Chernatony
Meta Luxury

Meta Luxury

M. Ricca


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